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Why deliver extraordinary customer service?

Why deliver extraordinary customer service?


Because it's a 'must' in today's competitive environment

Category: Customer Relationship Management/CRM

Date: 19 September 2011, 16:01

Company: Oracle

Competition is fierce in today’s economy and customers know this. They can easily search the Internet to find companies that sell similar products or services at competitive prices. That’s why organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. With the right strategy, this opportunity is just around the corner.

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