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Big data to cut heavy traffic

Virgin Media announces that 84% UK businesses want ‘smarter’ cities to reduce the heavy traffic

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An emphatic 84 percent of businesses want "smarter" cities with fast connectivity to help reduce clogged up city streets and think big data is the answer, according to new research.

Once the preserve of science fiction books the idea of connected cities could soon become a reality, according to the latest research by Virgin Media Business.

The new project to connect cities is underpinned by the chancellor's pledge of £100 million to create 100Mbit/s citywide networks in 10 urban areas. A further £50 million has been earmarked to improve internet access in 10 other cities.

The main aim is to reduce traffic jams, but improving education and public transport are also core goals.

The method consists of using super-fast connectivity and robust data management to connect cities that rely on a constant analysis of big data with the aim of better controlling urban areas.

"With the UK government strongly supporting a more joined up public sector, both in terms of infrastructure and collaboration, big data supporting better transport and road systems may just be around the corner for the British public,” said Lee Hull, director public sector Virgin Media Business.

A similar project is being carried out in the city of London, where sensors will help motorists find free parking spaces, which on average takes up to 15 minutes, according to international research.

“Public sector organisations and local councils in particular are already joining forces and laying the foundations to roll out technology that changes the way public services are delivered," said Hull.   

Progress has been achieved in education, for example, where London Grid for Learning (LGfL) has revolutionised education in the capital by connecting 2,500 schools to a high-speed fibre-optic network, according to Virgin Media Business.  


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