We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
RSS FeedTechnology

Google to open online store


Computing giant to sell tablets directly to consumers

Article comments

Google will open an online store where it will market and sell tablets directly to consumers, with some of the devices potentially being co-branded with Google's name, the Wall Street Journal reported Thursday.

Google hopes the move will increase the adoption of its Android operating system in tablets, the Journal reported, citing unnamed sources. But selling tablets online could be challenging, since consumers often prefer to see the hardware in person before making a purchase.

The Journal didn't say when the online store might open, and Google declined to comment. The tablets will be manufactured by Google partners such as Samsung Electronics and Asustek Computer, the paper said. One tablet to be sold in the store, from Asus, is due to go on sale later this year, it said.

Android has been a big success in smartphones, but Android tablets have yet to make much of a dent in Apple's huge iPad business. Perhaps the strongest competitors today are from Amazon, and those tablets are based on a fork of the Android OS for which Google receives no payment, said Bob O'Donnell, an analyst at IDC.

"Clearly, Google is in a difficult position," he said.

Succeeding in tablets is important for Google because it will make Android even more attractive to developers. "Their goal ultimately is to have the OS on as many devices as possible," O'Donnell said.

It's easier for Apple to sell tablets online because it has a network of stores where people can handle the devices before they buy them, he said. It may be more challenging for Google, unless the exact same products that it sells online are also available at retail.

Google apparently was not put off by its first foray into online hardware sales, the Journal noted. Google started selling its own Android smartphone, the Nexus One, in 2010, but it closed the online store six months later because it wasn't successful. After the phone went on sale, Google initially struggled to deal with support requests.

"[I]t's clear that many customers like a hands-on experience before buying a phone," it said in a blog post at the time.


Share:

Comments

Google to open online store
Technology

What does your perfect datacentre look like?

What does your perfect datacentre look like?

The financial impact of rising energy bills is a headache for companies toomore ..


Glitch hits Virgin Media email distribution lists

Customers' personal information accidentally shared amongst the email chainmore ..

BBC tenders for £5.4m digital services contract

Digital services roster may be 'opened up' to new entrants at regular intervalsmore ..

Guardian, Washington Post win Pulitzer prize for NSA spying coverage

Both publications won the highly coveted Public Service awardmore ..

What UK business needs to do now with big data

In the final of a three-part series, we look at the potential for companies to become victims in the battle for big datamore ..

Ethical questions around big data

In the second of a three-part series, Pat Brans looks at the ethics of collecting 'big data'more ..

Send to a friend

Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.



In Depth
How M&A teams can create value by challenging the CEO

How M&A teams can create value by challenging the CEO

A typical “hold” period of nine to 18 months can generate increased sale value more ..

In Depth
What every company needs to do about big data?

What every company needs to do about big data?

In the first of a three part series, Pat Brans explores just how big 'big data' will get? more ..

Advertisement

* *