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Most UK workers pressured to work harder

Adobe survey finds UK workers are meeting a number of challenges to their creativity

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More than three quarters of people believe creativity is key to driving economic growth, but a massive 80 percent feel that there is increasing pressure to be more productive rather than creative, according to new research.

While 51 percent revealed that they are expected to think creatively at work, only 35 percent of those surveyed feel they are living up to their creative potential.

According to Adobe's survey, UK staff are meeting a number of challenges to being creative. Almost half of those surveyed (46 percent) say that they don't have enough time to be creative. Some are encouraged not to take risks, with 69 percent saying that risk aversion stifles their creativity. Another factor is lack of money - 42 percent say that they cannot afford to be creative.

Other factors negatively affecting creativity in the UK are self-doubt, with 31 percent feeling they lack the confidence to be truly creative. The education system is blamed by 61 percent of respondents who feel that creativity is 'stifled' by the current education system. Despite this, 66 percent of the people surveyed feel that the younger generation are more creative than those over 35.

However, there is some positive news, 53 percent said that technology inspires them to create and gives them the tools they need to express their ideas.

A total of 1,000 adults, 18 years or older were questioned online.


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