We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
RSS FeedPeople Management

Sainsbury’s brings in former Ocado head as online director

Supermarket appoints new online and digital directors

Article comments

Sainsbury’s has appointed the former head of retail at Ocado, Jon Rudoe, as its new director of online.

In addition, the supermarket has promoted its current director of direct channels, Tanya Lawler, to the role of Sainsbury’s director of digital. Lawler was previously responsible for all the channels, including online, but the new appointments represent the creation of two roles.

Reporting into Mike Coupe, the group’s commercial director, Rudoe will join Sainsbury’s on 11 July from online grocery retailer Ocado, where he was responsible for marketing, the website and products. Prior to this, he worked in venture capital and in consulting for Bain.

As Sainsbury’s director of online, Rudoe will be responsible for the day-to-day running of the company’s online grocery and non-food business.

Lawler, meanwhile, will be responsible for developing and implementing Sainsbury’s digital and cross-channel strategy across the business. She joined Sainsbury’s in 2007 and was previously VP of retail at Capgemini, as well as Argos Retail Group’s group commercial director.

Sainsbury’s has more than 120,000 online grocery orders each week. Furthermore, the company recently announced plans for developing its digital and cross-channel strategy, which includes expanding its Click & Collect service to more than 800 stores by December. This service allows customers to buy online or via kiosks in-store, and have products delivered to a shop convenient to them.

Coupe said that Rudoe will help to move Sainsbury’s online objectives “to the next stage”.

“He [Rudoe] has been instrumental in the recent growth of Ocado and I know he will bring the same commitment, knowledge and enthusiasm to Sainsbury’s. He has all of the skills to take Sainsbury’s online vision to the next stage.”

He added: “Since joining Sainsbury’s, Tanya has made a huge impact on our online operation and has taken it from strength to strength. She was instrumental in launching our non-food website and has overseen record growth in our online grocery service.

“This new role will enable her to focus on increasingly diverse ways in which our customers will interact with Sainsbury’s in future years.”

Last November, Rudoe led Ocado’s deployment of Google Apps for Business for 1,250 staff, with the aim of cutting costs and improving productivity.

At the time, he said: “At Ocado we aren’t afraid to challenge conventions and do things differently. We love the fact that Google Apps continues to innovate and develop new features and are excited about the benefits we expect to see across the business.”


Recommended Articles


Sainsbury’s brings in former Ocado head as online director
People Management

Personal branding - A headhunter's perspective

Personal branding - A headhunter's perspective

'If you don't have honesty and integrity you will get found out'more ..

Aviva goes 'digital first' with new CDO appointment

Andrew Brem's chief digital officer appointment comes two months after Phil Pavitt left insurer to take up Global CIO role at Specsaversmore ..

Microsoft's former boss Steve Ballmer steps down

The former CEO cited a busy schedule, particularly involving his LA Clippers basketball team, for his resignationmore ..

Unemployment rate hits 6-year low

But wage growth plunges to 0.2% on a year agomore ..

The benefits of being a non-executive

Look for a non-executive when appointing peersmore ..

If you are still thinking about flexible working, it's too late

OPINION: Tips from an experienced chief security officer on how best to enable flexible workingmore ..

Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

In Depth
Can finance rise to the challenge of major transformation?

Can finance rise to the challenge of major transformation?

Outdated finance processes, systems and competencies leave too many questions unanswered more ..

In Depth
Interim CFO or consultant? The pros and cons

Interim CFO or consultant? The pros and cons

Ed Harding offers an insight into the life of an interim CFO and the advantages in driving transformation more ..


* *