Man Utd gets official ‘paint’ sponsor
Japanese paint manufacturer Kansai reveals unique tie-up
By Gaurav Sharma | CFO UK | Published 17:10, 18 January 13
Manchester United and Japanese paint manufacturer Kansai have inked a three-year sponsorship deal for the latter to be the football club’s official 'paint' sponsor.
Unveiling the unique tie-up at Old Trafford football ground on Friday, Richard Arnold, commercial director of Manchester United, said, "Kansai is the perfect company to partner with Manchester United. Although from two very different industries, they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation."
This is the first time Manchester United, one of the richest clubs in the world and among the most successful teams in England, has inked a sponsorship deal with a paint manufacturer.
However, a tie-up with an Asian company is nothing new for the football club given both the English Premier League's and its own huge fan following there. The club also signed Japanese international Shinji Kagawa in 2012 boosting its profile in the country.
Last year, Manchester United signed a sponsorship deal with Japanese boat engine manufacturer Yanmar. Thailand’s Singha is the club’s official beer. The club also signed sponsorship deals with Chinese drinks company Wahaha and China Construction Bank earlier this year.
"Manchester United's global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways," Arnold said.
Commenting on his company's move, Yuzo Kawamori, president of Kansai Paint, said, "Both Kansai Paint and Manchester United have a long history of success and a deep desire to succeed in the future. I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets.”
Last year, Manchester United floated shares on the New York Stock Exchange. The offering raised US$233 million, to be split equally between the club and its owners, the Florida-based Glazer family. The club claims to have a global fan base of around 700 million.
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