Arsenal FC inks £150mn deal with Emirates
Deal extends sponsorship tie-up until end of the 2018-19 season
By CFOWorld.co.uk staff | CFO UK | Published 16:06, 23 November 12
Arsenal Football Club has signed a new £150 million commercial tie-up with Middle Eastern airline Emirates.
The deal, announced on Friday, gives the Dubai-based airline a five-year extension to their shirt partnership with the North London Club until the end of the 2018-19 season; worth £30 million per annum.
Under the terms of the agreement, Arsenal’s home at Ashburton Grove will continue to be known as the Emirates Stadium up to 2028.
Arsenal chief executive Ivan Gazidis said, "This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates. The original deal (with Emirates) was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe."
The Emirates brand will also continue appearing on the front of Arsenal’s playing and training kits and the new agreement contains a number of marketing rights, which come into effect immediately, to ensure Emirates can engage with Arsenal fans in the UK and abroad.
Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline, said, "Arsenal’s strong appeal around the globe and ambitious approach to the game parallel our own approach to business, making them a valuable partner for our brand…The Club has been an important enabler of the growth of our business over the last decade and we are confident this will continue as part of our extended deal."
As part of the partnership agreement, the Arsenal soccer school in Dubai, which was launched in 2010, will also continue. Since the school opened more than 4,000 youngsters have trained there and are often visited during the term by Arsenal’s first-team players.
Emirates first signed its sponsorship agreement with Arsenal in 2004, providing the airline with naming rights to the stadium until 2021 and a shirt sponsorship that began in the 2006-07 season.
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