Rolls-Royce sees record sales in 2011
Demand in emerging markets helped the luxury carmaker owned by BMW
By CFOWorld.co.uk | CFO UK | Published 15:15, 09 January 12
The 107-year-old company said it sold 3,538 cars in 2011, up 31 percent on the year before, as sales of both its Phantom and Ghost models rose, beating the previous record from 1978, a year boosted by sales of its classic Silver Shadow II model.
Rolls-Royce said strong sales growth was reported across the globe, with sales in the Asia Pacific region up 47 percent, North American sales rising 17 percent and Middle East sales up 23 percent. It also performed well in Britain, despite tough economic conditions, with sales up 30 percent.
Rival Aston Martin said in November it expected a quarter of its sales to come from the Asia Pacific region within two years.
Rolls-Royce's parent company BMW, the world's biggest maker of premium cars, on Monday posted record car sales for 2011 and forecast a boom in luxury cars would keep it ahead of rivals.
Volkswagen said last week that 2011 sales of luxury Bentley cars rose 37 percent to 7,003 after recording the brand's second highest sales volume ever in December.
India's Tata Motors said in November that its luxury car business Jaguar Land Rover sold 13.8 percent more cars in the first half of its 2011-12 financial year than in the same period the previous year, buoyed by strong growth in China and Russia.
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