ACCA designates January 2013 as ‘CFO Month’
Association to highlight and champion the work of CFOs
By Gaurav Sharma | CFO UK | Published 15:55, 03 January 13
The Association of Chartered Certified Accountants (ACCA) has designated January as ‘CFO Month’ to highlight and champion the work of CFOs.
In an announcement on Thursday, the association said the aim of its campaign is to start 2013 by highlighting the vital role CFOs play in the success of their companies.
Explaining further, Helen Brand, chief executive of ACCA, said, “January, the beginning of the New Year in many countries, is a good time to support the work of CFOs and the central role they play in business strategy.”
“Our campaign will raise awareness of ACCA’s work on issues faced by the CFO and bring together a range of research and resources we have produced recently,” she added.
To develop its resources further, the ACCA has been working with its global strategic partner, IMA, the US-based association of accountants and financial professionals in business, on a range of information materials for CFOs.
Jeff Thomson, president and CEO of IMA, said, “This campaign links seamlessly with our joint work on the world of the CFO. Our latest report showed how the role of the CFO is changing, with CFOs surveyed for the report saying that cost reduction, financial control, and the emerging responsibility of forecasting are the top three priorities for today’s finance leaders.”
Looking ahead to 2013 and beyond, ACCA’s Accountants for Business Global Forum, a business focussed think tank, opined that the main trends shaping the role of the CFO in the future include achieving sustainable growth in competitive markets, ensuring investment decisions are robust, and that a company’s board is guided well to manage risk.
Dealing with regulation and increased scrutiny, communicating better with customers and investors, managing volatility in financial markets, coping with the Eurozone crisis, managing competition and the demands of an increasingly globalised and digitised business world are among the other key themes.
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