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UK 2012 digital sales exceed £1bn


Sales up 11.4% on an annualised basis

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UK consumers spent over £1 billion in 2012 on digital downloads including movies, music tracks and video games.

The figure, which represented an 11.4 percent rise over 2011 sales, was a new British record according to the Entertainment Retailers Association (ERA). It also implied that a quarter of the UK entertainment market currently comprises of digital sales.

Over half of the digital sales figure comprised of video game downloading, a segment which grew 8 percent to £552 million. Music track downloading accounted for £383 million up 15.1 percent on 2011, while movies and other video downloading accounted £98 million up 20.3 percent.

Conversely, and despite making-up most of the entertainment market, sales of CDs, DVDs, Blu-ray and video games dipped by a combined 17.6 percent on an annualised basis.

Kim Bayley, director general of the ERA, said breaching the £1 billion barrier was an incredible achievement for the UK's digital entertainment retailers and reflected the huge investment in new and innovative services.

"It means you can buy music, video and games literally at any time of the day and wherever you are. At the same time I suspect that many people will be surprised to learn just how resilient the physical business still is - with three quarters of entertainment sales still on disc," she added.

"Downloads offer convenience and portability, but people still seem to value the quality and tangibility of a physical product," Bayley concluded.

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UK 2012 digital sales exceed £1bn
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