We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
RSS FeedChange Management

Sony looks to trump Apple in race for next-gen TV

Apple hasn't announced a next-gen TV plan, but that hasn't stopped Sony from promising to trump Apple

Article comments

Apple isn't the only company reportedly plotting to revolutionize the television set, Sony is also on the case, according to company CEO Howard Stringer.

Stringer said all major television manufacturers, including Sony, are "scrambling" to figure out what the next generation of televisions should do.

"There's a tremendous amount of R&D going into a different kind of TV set," Stringer said at an even hosted by The Wall Street Journal. Stringer also noted that he has "no doubt" that Steve Jobs, Apple's recently deceased co-founder and former CEO, was also hard at work on the problem.

Looking to compete with Apple, Sony is touting its so-called "four screens strategy" that aims to emulate Apple's seamless content sharing and networking capability between devices such as MacBooks, iPads, iPhones and iPods.

Sony's four screens concept, which the company began promoting earlier this year, aims to integrate the company's high definition television sets, tablets, smartphones and PCs.

"I spent the last five years building a platform so I can compete against Steve Jobs," Mr. Stringer said during the Journal's event. "It's finished, and it's launching now."

Regardless of Stringer's confidence, you have to ask: would Sony be a serious challenge to Apple? Apple outsells Sony in the PC market in the United States, according to market research firm IDC. And, of course, Apple's iPod dominates the MP3 player market. But, assuming Apple actually does produce a TV, Sony would likely outsell Apple given foothold in the television market. But then again, creating an innovative product and then holding onto its market has not been Sony's strong suit.

Sony has excelled at screwing up with its market strategy. The company famously lost the Betamax vs. VHS fight in the 1980s despite Betamax - widely acknowledged as a superior technology to VHS. The Walkman dominated the portable music market beginning in the 1980s, only to be upended by Apple's iPod in the early 2000s.

Sony in 2005 Sony released PlayStation Portable, a fantastic device that offered gamers an excellent portable gaming experience, expandable storage to house videos and music, a semi-usable Web browsing experience and constant firmware improvements. Despite the advantages of the PSP, Sony's portable device was soon outshone by Apple devices such as the fifth-generation iPod that was able to play video and download content from the iTunes Store. And in 2007, the gaming-centric iPod Touch pushed the PSP into near irrelevance.

As of April, Sony said it sold 70 million PSP devices total worldwide since introducing the device in Japan in 2004. Apple in about half that time (four years) sold more than 60 million iPod Touch devices, according to a recent court filing obtained by Ars Technica. Apple iOS and Google Android devices are also cutting portable gaming sales revenues for Sony and Nintendo in half, according to an analysis by Flurry Analytics.

Sony is now hoping the PSP can claw back into relevance with a new model called the PSVita, and a software development kit to encourage third-party developers to build applications for devices such as the Vita and Sony's Android-based tablets.

Will Apple Build It?

The odds of Sony producing and then succeeding with a revolutionary next-generation television set are not good. Apple has had a better luck with its iPhone and iPad, but whether it will get into the television manufacturing game is unknown.

Rumor mongering over Apple's intent to dive into the TV making business got louder in October after the publication of Steve Jobs' authorized biography by Walter Isaacson. Jobs told Isaacson he was working on an easy-to-use TV set that seamlessly syncs "with all your devices and with iCloud."

Isaacson quotes Jobs: "It will have the simplest user interface you could imagine.. I finally cracked it." The New York Times recently reported that Apple is working on a television with a voice command interface, similar to Siri, Apple's digital personal assistant on the iPhone 4S.

Can Apple or Sony deliver your next-gen television? We'll just have to stay tuned.



Donnie3431 said: It seems like Sony is one of the first companies to put out the newest technologies But then they dont follow up properly I love Sony I couldnt live without my PSPBut Sony should have made the PSP into a cell phone with a built in camera and should have made the PSP able toview youtube videos many years agoIts insane how everyone has to modify and put custom firmware on their PSPs to get it to do simple things And Im not talking about stealing video games here Im talking about getting simple things like an address book note pad take photos with a built in camera watch youtube videos etc etcI heard the new PSP thats coming out isnt going to be a cell phone Thats BADI will definitely buy the new PSP thoughI have faith that Sony will learn from their mistakes It is a super great company

Sony looks to trump Apple in race for next-gen TV
Change Management

How M&A teams can create value by challenging the CEO

How M&A teams can create value by challenging the CEO

A typical “hold” period of nine to 18 months can generate increased sale valuemore ..

European IPO markets reaches pre-recession levels

At least 15 IPOs with over €250m proceeds are planned before the end of the summer, PwC saysmore ..

BG Group relocates trading HQ to Singapore

Oil and gas company says it wants to get closer to “high growth” LNG marketsmore ..

Chicago Sun-Times first major US paper to accept bitcoins

Backed by Coinbase, the move is part of a digital-first strategymore ..

Will the new tax breaks help Britain’s VFX and film industries?

Alex Hope, MD of Double Negative, explains what the autumn statement really means for UK VFXmore ..

How to improve your annual report

Regulators recognise the value of storytellingmore ..

Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

In Depth
How M&A teams can create value by challenging the CEO

How M&A teams can create value by challenging the CEO

A typical “hold” period of nine to 18 months can generate increased sale value more ..

In Depth
What every company needs to do about big data?

What every company needs to do about big data?

In the first of a three part series, Pat Brans explores just how big 'big data' will get? more ..


* *