We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
RSS FeedChange Management

Morrisons own-brand boosts sales


The UK's 4th largest supermarket defied the retail gloom and beat sales growth at main rivals

Article comments

Wm Morrison beat sales growth at its main rivals and defied the retail gloom on Thursday when it posted a 2.4 percent third-quarter sales rise boosted partly by its own-brand range.

A focus at the UK's fourth largest supermarket on low prices, promotions and fresh foods helped Morrison's beat its rivals – Tesco, Sainsbury's and Asda.

CEO Dalton Philips said on Thursday there was no sign of a let up in the pressure on shoppers, who are seeing disposable incomes squeezed by rising prices, muted wages growth and government austerity measures.

A third of customers at Morrisons, which has most stores in the less affluent north of Britain, have no money left over at the end of the month, he said, predicting a tough Christmas.

However, he said supermarkets were well placed to cope as Britons go out less and treat themselves more cheaply at home.

"People will be trading more out of restaurants and pubs into the supermarkets, so that bodes well for the sector," Philips told reporters on a conference call.

Morrisons was in a particularly good position, following its launch of premium own-brand ready meal range M Kitchen, backed by partnerships with five top British chefs, he said.

Ready meal sales had leapt 60 percent since M Kitchen's launch, with top sellers including Nigel Haworth's Lancashire Hotpot and Aldo Zilli's Pizza Calabrese, he added.

Read also:

Turning a profit with Morrison's FD Richard Pennycook

Share:

Recommended Articles

Comments

Morrisons own-brand boosts sales
Change Management

Ocado: Online food is not our bread and butter

Ocado: Online food is not our bread and butter

ComputerworldUK meets Ocado CTO Paul Clarke to find out why the company believes it is a tech company, not a retailer, at heartmore ..


Big increase in UK online sales tracked by IMRG Capgemini

Estimated £8.1 billion spent onlinemore ..

BHP Billiton names CFO Graham Kerr boss of new demerger business

BHP Billiton announced plans to separate its main business to simplify the group and boost shareholder valuemore ..

Online retailers to benefit from superfast broadband

Government hopes that 95 percent of the population will have superfast broadband by 2017more ..

How new technologies are 'disrupting' shared services

A whole new model with less staff, more focus on intellectual capabilities and localised staffing is evolvingmore ..

Car industry’s greatest challenge is the shift to software

BMW’s outage illustrates the minefield manufacturers are navigating in light of the connected carmore ..

Send to a friend

Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.



In Depth
Can finance rise to the challenge of major transformation?

Can finance rise to the challenge of major transformation?

Outdated finance processes, systems and competencies leave too many questions unanswered more ..

In Depth
Interim CFO or consultant? The pros and cons

Interim CFO or consultant? The pros and cons

Ed Harding offers an insight into the life of an interim CFO and the advantages in driving transformation more ..

Advertisement

* *