General Motors pulls $10m Facebook ads

Car giant General Motors has confirmed it will stop advertising on Facebook, after deciding that paid ads on the site have little impact on consumers' car purchases.

Commenting on the news, which comes just days ahead of Facebook's initial public offering, GM said it regularly reviews how it spends its marketing budget and adjusts its approach as needed.

“It’s not unusual for us to move our spending around various media outlets – especially with the growth of multiple social and digital media outlets,” a GM spokesperson said in a statement.

“In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers.”

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In Depth

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