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ITV reports 40% half year profits growth

ITV posted another round of double digit profits growth for the half year, helped by the success of online, pay and interactive and original content.

Profits leapt 40 percent to £250 million, while revenues rose 6 percent to £1.38bn for the six months to 30 June. Online, pay and interactive increased 20 percent to £67m, the broadcaster announced on Wednesday.

Advertising revenue crept up thanks to the recovery but the TV advertising market continued to show “significant fluctuations” during the half year, particularly around Easter and the World Cup, chief executive Adam Crozier said.

Crozier said ITV’s audience figures improved during its second quarter, helped by the World Cup. The most watched programme in its schedule was the England vs Uruguay World Cup match.

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