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Google misses forecasts as cost per click revenue dips

Google missed analyst forecasts for both earnings and income in the third quarter, while the amount it makes when users click on ads also dipped.

Total revenue for the quarter ended September 30 was $16.52 billion, Google said yesterday, coming in below analyst estimates of $16.57 billion, as polled by Thomson Reuters.

Net income dropped to $2.81 billion, from $2.97 billion reported during last year's third quarter.

The company's adjusted earnings per share was $6.35, short of analyst expectations of $6.53, but up from $5.63 in the year-ago period.

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